What's the Biggest Change Facing Business In the Next 10 Years?

It's 10th anniversary of "Fast Company". Now we can read many special featured articles.

What's the Biggest Change Facing Business In the Next 10 Years? is a article that interviews many significant readers about next 10 years.

Esther Dyson says,

When a company messes up, it will be very visible. People will blog about it, review it, and expose acompany's flaws and pitfalls. Businesses will have to respond to this increased transparency by hiringand retaining better people. And in any case, we'll see a new wave of smaller companies focused onspecific needs, in part because they can outsource or partner for the commodity part of theiroperations or offerings.

   

Because of online world, it'll be very visible, transparency.

Empowered people are going to begin to realize this. When they walk into a Wal-Mart, they're goingto want to know how a product was made and under what conditions. They will assume they have theright to ask because they can do so on the Web. And over time, people will start to expect that sameresponsiveness from all institutions, not just from online businesses. What kind of tax breaks on real estate are my elected officials getting--and why? And why isn't my hospital as responsive as a hotel?

   

People will ask manythings to many real comapanies like online companies.

What does all this say about individual responsibility? If people control their own lives, then they areresponsible for those lives. They can't simply complain about things being bad. In a world of choices, your responsibility does not end with complaining."

What's the next of "just complaining". Suggeting idea? Pointing out errors?

Tim Brown says,

The implication for designers is that their responsibilities are broadening. In general, designers havethought of themselves as representing the point of view of the user, the consumer. In the future, they're going to have to be much more sophisticated when they're conceiving new ideas, and think about how they're going to speak to the market and how those ideas are going to contribute tomarketing rather than just sending it down the line.

Designers become more important.